Buddy Pet Foods is a premium pet nutrition brand dedicated to crafting wholesome, high-quality meals for our pets. Using only the finest, natural ingredients, Buddy Pet Foods aims to provide balanced and nutritious options for dogs and cats of all breeds and sizes. From dry kibbles to wet foods, Buddy Pet Foods prioritizes the happiness and health of pets, ensuring they receive the love and care they deserve through every delicious bite.

My role was to design and animate a 30 second commercial for Buddy Pet Foods' supplement guide, along with producing condensed versions tailored for their social media platforms. The client wanted a video to highlight their dedication to natural, ethically sourced ingredients, personalized dog nutrition, flexible subscriptions, convenient home deliveries, attentive service, and environmental responsibility.

I was provided with the script and brand book to ensure alignment with the brand's vision. Working with such a playful brand I had the opportunity to create a cute yet informative video, centered around their mascot; Buddy, the pup featured in their logo.

I gave Buddy and his surroundings a clean and simple look for the video, designed to match the supplement guide on their website. To give it a bit more personality and “small and cute” vibe I made it a point not to show the owner's face or expressions, the camera's always low at Buddy’s height, we’re seeing his excitement.